President and CEO
Tobin serves as President and CEO of the Zigbee Alliance, leading the Alliance’s efforts to develop and promote world-leading open, global standards for the Internet of Things. Tobin works closely with the Alliance Board of Directors to set strategy and to advance the adoption of Alliance standards around the globe, including Zigbee, Dotdot, Smart Energy and several other IoT standards essential to interoperability for consumers in smart home, smart building, and smart cities. Tobin has more than two decades of experience in guiding technology, product and organizational strategy and development, from Fortune 500 to large government bodies focused on transformational change.
Senior Director of Finance & Operations
Elizabeth (Liz) Bunker has overall operations responsibility including Accounting, Finance, HR and Membership Support (Help Desk) management for the Zigbee Alliance. Liz joined the Alliance after a varied career in operations and production engineering, biotechnology and financial services, which gives her a broad technical background, which she leverages to support efforts to enhance member engagement and understand the organization’s strategy. In her free time Liz enjoys hiking, cycling, camping and skiing.
Director of Certification and Testing Programs
Jon is responsible for leading the certification team and taking on technical challenges. With many years of IoT and Zigbee Alliance experience he has the knowledge to make intuitive decisions. Located in Great Britain, he supports the Alliance membership closer to Europe.
Chris takes a role in several key initiatives for the Alliance, from recruiting and supporting new and expanding ecosystems, to providing technical expertise and guidance in our marketing and developer programs. He also presents on behalf of the Alliance in key market segments. Chris’ background is very strong in embedded systems, wireless, and developer community. He was most recently at Lowe’s in its Iris program and has been working at Zigbee companies since 2004.
Ann Olivo-Shaw is the Marketing Director for the Zigbee Alliance. She is responsible for strategic marketing efforts and communications for the Alliance. She directs media relations, branding, and digital marketing. She also oversees events, sponsorships, and member acquisition and retention. Her background in quantitative and qualitative research methodologies gives her a unique perspective when it comes to developing and executing marketing strategies. She takes a user-centered approach and is passionate about collecting, analyzing, and synthesizing data. Ann holds a PhD in linguistics from Rice University and a BA from the State University of New York at Buffalo.
Special Assistant to the CEO
Sharee Green is the Special Assistant to Tobin Richardson. Her role is to support the CEO and the Zigbee Alliance Board of Directors in their efforts to develop and maintain global standards for the Internet of Things. Sharee joined the Alliance in 2018 after over a decade of international data center management for London based Sportech PLC, where she was in charge of their digital sports gaming operations in Eastern Europe. A dean’s list grad, she received her BA in Organizational Communication from CSU Sacramento. In her spare time, Sharee enjoys world travel, snowboarding, golf and learning other languages.
Business Finance Analyst
Judy manages member invoicing, bookkeeping, and helpdesk inquiries for the Alliance. She has had a distinguished career in finance and accounting, most recently for Keysight (formerly Agilent). Judy enjoys bicycling and traveling in her free time.
Membership Support Specialist
Austin provides service and support to the diverse and growing membership of Zigbee Alliance. With experience in membership based nonprofit organizations, he brings a background of customer service allowing our promoters, participants and adopters to get the most out of their memberships. Austin is skilled in various CRM and CMS platforms and studied at University of South Carolina.
Technology and Certification Specialist
Shane is a Technology and Certification Specialist at Zigbee Alliance and is responsible for maintaining and improving the Zigbee Alliance Certification Web Tool. He also approves certifications from our member companies upon completion of certification testing at our test houses. With a background in certification and standards, Shane has been involved in technology standards since 2010. Previous experience includes Firmware Triage, Software, and Firmware Test Engineering, and Quality Assurance Engineering.
Resident Tools Expert
Martin builds and improves tools for testing and development as the Resident Tools Expert at the Zigbee Alliance. With years of experience in testing, project management, and certification at companies like TÜV Rheinland, SmartThings, and UL, he comes with an extensive background in Zigbee technology. Martin is skilled in firmware and embedded systems and studied at Universidad Autonoma de Baja California.
Technology and Certification Manager
Jay draws from an eclectic background in his role assisting with the Zigbee Certified program and Alliance technical programs. Prior to joining the Zigbee Alliance, Jay worked as an intellectual property and patent law attorney, assisting technology-focused startup companies, engineering firms, and individuals with patent and trademark strategy, drafting, and prosecution. Jay has further experience in business law and export compliance. At NASA Ames Research Center, he focused on researching the application of ceramic coatings for space shuttle tile. Additionally, he spent time at NASA as a legal intern in the Office of Chief Counsel, where he dealt with a variety of issues involving intellectual property, technology law, space law, real property, federal procurement, and employment law. Jay recieved his law degree from the University of California, Davis and holds a Bachelor of Science degree in Materials Science and Engineering from the University of Washington. Jay served as Technical Editor of Vol. 42 of the UC Davis Law Review and published an article analyzing patent law and the use of secondary considerations in non-obviousness determinations by the Federal Circuit and U.S. Supreme Court.
Marketing Communications Specialist
Tarin manages and contributes to the development and distribution of Zigbee Alliance marketing and communications pieces. She strives to leverage her journalism and art management degree from the University of Oregon and her marketing experience into engaging and effective content and strategies. In her free time, Tarin enjoys traveling, hiking, and enjoying time with her dogs.
Digital Marketing Specialist
Brendan creates and deploys web content, manages social media, creates graphics and other digital marketing assets. He uses his Marketing & Management degree from the University of New Hampshire to create content based on current analytical insights. Brendan has just moved across the country from New Hampshire, loves music, and rock climbing.
China Regional Representative
Laura Shang is the Alliance’s China Regional Representative and is stationed in Shanghai, China. Laura serves as communication link between the Zigbee Alliance and China members, and provides local support in aspects of membership application, marketing, events, and certification. Laura has over 16 years working experience, including 10 years in an administration role at a Norwegian design company and US insurance companies. She also worked for 6 years with a Chinese CPA firm. Laura has engaged in auditing, business consultation, and as a liaison with foreign clients and international accounting alliances.